Redefining Outdoor Hospitality

Rich Knowland is a seasoned real estate professional with more than 25 years of experience. He has held senior executive roles with leading developers including Shea Homes, Lennar, and Pacific Bay Homes, where he was responsible for large-scale community and resort development. For the past decade, he has operated his own development company, overseeing more than $1 billion in assets across master-planned communities, residential neighborhoods, and mixed-use destinations such as the Napa Valley Wine Train.

At Terramar, Rich contributes deep expertise in acquisitions, entitlements, and permitting, paired with proven leadership in land development, financial reporting, and project management. His focus is on building projects that deliver long-term value while honoring the land and communities they serve.

Jon Leonardo is an entrepreneur and creative producer recognized for shaping unique experiences across hospitality and global brands. With a background in experiential design, he has partnered with icons such as Heineken, Mastercard, Uber, McDonald’s, and Verizon—delivering large-scale activations, multi-day festivals, and more than 500 public art installations worldwide. This foundation in cultural storytelling and design continues to inform his approach to hospitality.

At Terramar, Jon brings a vision that unites sustainability, style, and adventure in acclaimed glamping retreats. He has led the launch of successful properties in Montana and California and is guiding new developments across Mexico and the Western U.S. His focus is on creating immersive destinations that are both refined and adventurous—places where design, nature, and experience converge seamlessly.

Aaron Martinez is a designer, strategist, and hospitality leader with more than 30 years of experience shaping destination resorts, branded environments, and nature-based hospitality ventures. He began his career at global firms WATG and The Jerde Partnership, contributing to landmark resorts and mixed-use communities across Asia, the Middle East, and the Americas.

At Terramar, Aaron leads the creative vision and strategic direction of the company’s portfolio. His expertise spans master planning, brand development, and experiential programming, with an emphasis on destinations that are both resilient and deeply connected to their environment. From Montana retreats to California escapes and new ventures in Mexico, Aaron focuses on crafting immersive places where design, nature, and experience converge.